BEHIND THE HARD HAT IS ABOUT THE PEOPLE
MORE THAN A WORKER
Behind the Hard Hat Canada The World's First Platform for Empowering Construction People Worldwide, Founded by Alaa Abdelhamid.
THAT'S ONE HAT I'LL SEE YOU NEXT TIME.
30+
Video Produced
2M+
Video Views
10+
Different Trades
How it all started?
DAY 1
Started with a mission to create one hard hat story video every day. I encountered Terry, a 53-year-old carpenter, by chance as I was walking down the streets of downtown Toronto. I observed him constructing a massive home, and I approached him to inquire if he would be interested in sharing his story. He declined just two minutes into our conversation, but I persisted and managed to persuade him 45 minutes later. He then provided me with his number and instructed me to meet him the following day at 1 pm. I did, and I filmed my first video!
DAY 5
I struggled to find people to shoot with, facing constant rejection on the streets. Determined to change this, I made it a routine to be at Starbucks every day from 6:00 AM to 9:00 PM, aiming to capture the attention of construction workers before they could even grab their morning coffee. This approach yielded some success, but one individual suggested, "I see you at Starbucks every day networking, which is great, but have you considered trying Home Depot?"
DAY 13
Kept showing up everyday at home depot from 6:00AM to 12:00PM trying to find hard hats to shoot with. It worked!
Day 34
Shot with 20+ hard hats and still going.
To be continued
Alexa Young, Supervisor
"'Behind the Hard Hat' turns construction stories into audience gold – they're the go-to choice for making your work shine." - Vadim, Owner, UCO Construction
Skyler, Foreman
"'Behind the Hard Hat' excels at turning our paving projects into compelling stories that resonate with our audience—exceptional story-telling that truly elevates our work." - CJ Paving
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Mario, Roofer
"'Behind the Hard Hat' is the master of turning our 40 years of roofing expertise into captivating stories that truly elevate our work in the construction industry." - Mario, Owner, Roofing
Our Vision
Elevate the construction industry's online presence, solving the challenge of limited recognition. We aim to empower and connect unsung heroes, inspiring a brighter future for construction professionals and companies.
Our Mission
Empowering Construction Narratives, Building Connections: At 'Behind the Hard Hat,' our mission is to unearth and celebrate the stories of construction workers and companies. Through innovative social media marketing, we aim to bridge the gap between the industry and the world, inspiring appreciation for the dedication, craftsmanship, and innovation that define construction professionals, and shaping a brighter and more connected future for all.